Follow these action tips and monitor their impact on your site traffic
1. Send an email broadcast
Once a new piece of content is published, send a message to your list. Include a short teaser of the content to encourage them to click through, and be sure to include a call to action asking them to share it.
If you create a lot of content, how often you use this strategy will depend on your audience. For example, if your subscribers signed up for a weekly newsletter (nothing more), then stick to that.
2. Engage with your community
Social media groups
Facebook and LinkedIn groups are great opportunities to dig deeper into a social platform and target your niche audience. Join groups that your content is relevant to, join the conversation, and suggest your content naturally. You can also join and contribute to specific boards on Pinterest.
Content promotion networks
You can also get more reach on social media with the help of content promotion networks, such as Viral Content Bee. This platform connects you with other people wanting to promote their content. Share their posts and you receive credits that you can then use to promote your own posts.
Quuu is a tool that automatically curates content for people to share. Sign up to promote your content and select the relevant categories. Then your posts can become a part of the curated content queue.
There are plenty of other platforms where you can discuss topics related to your niche. Join Q&A sites like Quora or Yahoo Answers, and you can suggest your content as a resource to answer people’s questions. Just make sure you actually engage in discussions on the platform so it’s not all about promoting your content.
3. Pay to promote
Facebook makes it possible to create targeted ads based on all kinds of criteria, including demographics, location, and specific interest categories. If you know your target audience well, you can take advantage of these features for your content promotion.
StumbleUpon offers a paid discovery feature with a pay-per-click model. Its users are mostly college-age millennials so if you have content relevant to this demographic, look into it.
Reddit is another platform full of millennials, but not exclusively. Reddit Ads are an inexpensive option to get more reach for your content on the crowdsourced platform.
Outbrain is a promotion network that displays your content on relevant blogs and news sites. The “related content” section at the bottom of a lot of web pages is usually full of promoted content from Outbrain or one of its competitors.
4. Reach out on social media
Social platforms are crowded, so there’s no guarantee interested people will see and share your content. To improve your content’s visibility, target interested people directly.
Connect on a social platform using an @ mention of your influencer to ask for opinions on your content or suggest that his or her audience might like it.
5. Ask to include your content
Getting your content to appear in roundups is a great way to get more reach and build backlinks at the same time. You can find relevant link roundups to target with the help of Google. Include your niche keyword and one of the following in your search:
- Best of
- Top 10
- Link love
6. Write for others
Attract people from the web to important pages on your website (e.g., a squeeze page or sales page) by guest posting or blogging. Create amazing content and pitch it to other sites. If they let you, include links in the content and your author bio to key pages on your site.
- (Niche keyword) + “guest post submission”
- (Niche keyword) + “write for us”
- (Niche keyword) + “contribution guidelines”
Content marketing can do a lot to bring traffic to your website and progress your business goals, but only if you take the right steps to promote your content.
- Broadcast to your email list (more than once).
- Evaluate content promotion networks.
- Explore options with paid media.
- Reach out on social media.
- Ask content curators to include your content.
- Increase your reach by guest blogging.
- You might find that some tactics work better than others, so adjust your strategy and get the most out of your promotion to get your content noticed.Which other content promotion tactics have you found to be most effective for your business?
- First image by Viktor Hanacek, picumbo
- TIP: Install a plug-in like Alexa on your browser. When you visit a blog you want to pitch to, you can see important traffic stats with just one click.
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Use this curated list below to fully understand the core principles of the content-driven marketing and advertising.