If you have a website that you’re trying to promote online through SEO and other digital marketing techniques, then you need to make sure you’re vigilant in trying to stay up-to-date with the latest techniques and the recent changes to Google’s algorithms like schema markups, google answer box alias featured snippet.

New methods for promoting your site are coming along all the time and if you aren’t up-to-date with them then you could be severely limiting your potential for growth. A great example of this is using Schema markups.

This is a relatively new consideration in the world of SEO but it’s also crucial if you want to boost your search ranking and increase the number of visitors you’re getting on a regular basis. And it’s especially important for SEO for small business and non-profits.

Fortunately, ColorWhistle is here to keep you in the loop! Read on to learn what markups are and how you should start using them…

**What is Markup?** is the name of an initiative that was launched in June 2011 as a collaboration between Bing, Yahoo! and Google. The idea was to create a universal and standardized form of ‘structured data’ across the web. To learn more

What is structured data? Well essentially it’s the use of code within your website to tell search engines precisely what your content is about and to give it context.

Specifically, you can use schema markups to pinpoint sections of your content that relate to:

* Company names
* Events
* Recipes
* People
* Movies
* Books
* Products
* Software
* TV Shows
[And more…](

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