What kind of experience counts for an entry level PPC/Paid Search role?

Long story short my employment as an AMP (assistant media planner) had ended last year. I’ve been wanting to get into an entry level PPC/paid search role considering that I had interned for 4 months at an agency in 2016 for paid search and I am certified in AdWords and Bing Ads. Since December of last year I’ve been doing freelance work for a family friend’s small business in managing a Bing Ads campaign. I’ve noticed that the majority of these entry level PPC/Paid Search roles require someone with 1-2 years of experience. Is there anyway to overcome this barrier of entry considering that I have internship experience in paid search/PPC and I am currently freelancing? Also does either the 4 month internship or freelancing count at all toward experience for the entry level role?

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Digital Industry question!

Hello everyone, I was wondering if anyone could point me in the direction of some good references for my essay.

The essay question itself is:

“Critically analyse access and barriers to employment in the
Digital Creative Industries from an educational, societal and industrial perspective.”

Many thanks!

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