Promoting an Event With Digital Marketing

I work for a digital marketing company and we are planning an event for a company that we do work for. The event is a “Spring Fling” event that will happen in 3 different locations on 3 different dates. Our job right now is to promote this event through digital marketing (mainly Facebook). We’re just wondering what the best way to promote this event may be: i) should we create a new Facebook Page for the event, or ii) should we create 3 individual events through the existing company page, or iii) any other ideas?

Thanks for the help!

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